(Legacy) Google Universal App Campaign Install Setup

Last Updated: May 17, 2017 01:55PM PDT
This is article refers to the old integration based on Google conversion IDs and labels.   

If you are an Apsalar customer beginning on or after May 17th, 2017, this integration is no longer available for configuration.  Please use the new Google AdWords integration documented here.  

If you are an Apsalar customer prior to May 17th, 2017, and are using the legacy Google AdWords integration with conversion IDs and labels, your integration will be part of an auto-migration to ensure a seamless transition to the new system.  Google and/or your Apsalar account manager will be in touch with you about the migration timeline of your account.  Until the migration process, please continue to use conversion IDs and labels to track your Google campaigns.

 



With Google Universal App Campaigns, you can quickly launch an install campaign across the four Google inventories: Google Display (Apps), Google Display (Websites), Google Search and Youtube. The simplified setup process for Universal App Campaigns results in fewer reporting dimensions available - the same campaign reach can be achieved by creating separate campaigns for each Google inventory with the added benefit of granular reporting.  

Please review our Getting Started with Google Adwords guide for other types of Google Adwords campaigns such as traditional Google Mobile App Install and Google App Engagement campaigns.

This article outlines the required steps to setup tracking of Universal App Campaigns in Apsalar and outlines the reporting limitations in Traffic and Cohort reports. 
 

Setup

  1. Install the Apsalar SDK
  2. Setup a First-Open Conversion Pixel in your AdWords account if you don't already have one for your application
  3. Create your Universal App Campaign in Google Adwords

Reporting

Universal App Campaigns have fewer reporting dimensions available in the Traffic Report and Cohort Report compared to other Google campaigns, and also do not allow reporting on click counts. All conversions for Universal App Campaigns will be reported against the Google inventory driving the conversion. The Campaign Source will be one of:
  • Google Search
  • Google Display (Apps): All Google Display (Websites) inventory will be grouped in this category, since Universal App Campaigns do not distinguish between the two 
  • Google Adwords for Video
Consult the list below to find out what each reporting dimension represents for Universal App Campaigns when the Campaign Source is one of the above. 

Campaign Source = Google Search

  • Campaign: This is the campaign ID for the campaign in your Google Adwords account
  • Campaign Group: This is hardcoded to "Google Search"
  • Publisher: This is hardcoded to "Google Search"
  • Creative: This is hardcoded to "Google Search"

Campaign Source = Google Display (Apps) 

This will include conversions from both Google Display (Apps) and Google Display (Websites) inventory
  • Campaign: This is the campaign ID for the campaign in your Google Adwords account
  • Campaign Group: This is hardcoded to "Google Display (Apps)"
  • Publisher: This is hardcoded to "Google Display (Apps)"
  • Creative: This is hardcoded to "Google Display (Apps)"

Campaign Source = Google Adwords for Video

  • Campaign: This is the campaign ID for the campaign in your Google Adwords account
  • Campaign Group: This is hardcoded to "Google Adwords for Video"
  • Publisher: This is hardcoded to "YouTube"
  • Creative: This is video ID of your video ad in Google Adwords
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