(Legacy) Google Remarketing Integration Setup

Last Updated: May 17, 2017 01:55PM PDT
This is article refers to the old integration based on Google conversion IDs and labels.   

If you are an Apsalar customer beginning on or after May 17th, 2017, this integration is no longer available for configuration.  Please use the new Google AdWords integration documented here.  

If you are an Apsalar customer prior to May 17th, 2017, and are using the legacy Google AdWords integration with conversion IDs and labels, your integration will be part of an auto-migration to ensure a seamless transition to the new system.  Google and/or your Apsalar account manager will be in touch with you about the migration timeline of your account.  Until the migration process, please continue to use conversion IDs and labels to track your Google campaigns.

 



What is Google Remarketing

Google app remarketing allows you to target users who already have your app installed with ads that can help drive additional usage.
With a few simple steps, you can configure your Apsalar account to send installs and in-app events to your Google Adwords account in order to define remarketing lists. This is done in addition to your Google install and app engagement tracking setup.

Static and Dynamic Google Remarketing set-ups are available.  To learn more about which one is right for you to use, reach out to your Google representative for more information.

Note: This feature is only available for the following Display Network campaign types: Mobile app installs,Mobile app engagement, and Ads in mobile apps. They are not available for other campaign types such as search campaigns.   To learn more about Remarketing and sending custom parameters in Remarketing, Google provides this support page.


Static Google Remarketing Tracking Android and iOS

Installs

Create a postback to "Google Remarketing" in the Postback URLs section of your Apsalar account using the following settings:
  • Postback Recipient: Google Remarketing from the drop down list
  • Application: Select applicable application
  • Event Type: Install
  • Postback Status: Active
  • Attribution Rules: Send all events from all sources (by default)
  • Click Save Change to create the postback





Custom Events and Revenue Events

Create a postback to "Google Remarketing" in the Postback URLs section of your Apsalar account using the following settings:
  • Postback Recipient: Google Remarketing from the drop down list
  • Application: Select applicable application
  • Event Type: Any Revenue Event or Custom Event. For custom events select any of the available events from the drop down list
  • Postback Status: Active
  • Attribution Rules: Send all events from all sources (by default)
  • Enter the Conversion ID from your Conversion Pixel in the Preview section.
  • Click Save Change to create the postback



 

Usage Tracking With a Remarketing Postback

In order to track usage with remarketing postbacks, set up the value usage_tracking_enabled=1. This tells your AdWords account you are sending app usage data, so that certain types of remarketing lists can be made available. Among other things, AdWords will assume that each user's app version is up-to-date when it sees that usage is being regularly reported.

Create a postback to "Google Remarketing" in the Postback URLs section of your Apsalar account using the following settings:
  • Postback Recipient: Google Remarketing from the drop down list
  • Application: Select applicable application
  • Event Type: Custom Event. Select Session Start from the drop down list
  • Postback Status: Active
  • Attribution Rules: Send all events from all sources (by default)
  • Enter the Conversion ID from your Conversion Pixel in the Preview section
  • Check Modify Postback Template
  • Append &usage_tracking_enabled=1 to the postback url
  • Click Save Change to create the postback

Google Adwords Setup

In your AdWords account you should be able to see whether each of your apps is successfully firing remarketing events. To do so, click on Shared Library from the left navigation bar in your AdWords account. Then click View under Audiences.
You'll see a status widget in the top right corner that shows the Active vs. Inactive status of remarketing in your AdWords account. If at least one of your apps is firing remarketing events to AdWords, then your tag will show as active.




Dynamic Google Remarketing Tracking Android and iOS

Optionally, to utilize Google's Dynamic Remarketing Lists, create a postback to "Google Remarketing" as you would for static remarketing postbacks but modify the postback URLs as below:
 

Session Start
Apsalar Postback Event Type: "Custom Event"
Apsalar Postback Event Name: "Session Start"


Android:
https://www.googleadservices.com/pagead/conversion/{{conversion_id}}/?rdid={AIFA}&bundleid={LONGNAME}&idtype=advertisingid&referrer={referrer}&sdkversion=Apsalar-sdk-a-v6.1.0&appversion={APP_VERSION}&osversion={OS_VERSION}&lat={DNT}&remarketing_only=1&usage_tracking_enabled=1&data.app_event=session_start
iOS:
https://www.googleadservices.com/pagead/conversion/{{conversion_id}}/?rdid={IDFA}&bundleid={LONGNAME}&idtype=idfa&referrer={referrer}&sdkversion=Apsalar-sdk-a-v6.1.0&appversion={APP_VERSION}&osversion={OS_VERSION}&lat={DNT}&remarketing_only=1&usage_tracking_enabled=1&data.app_event=session_start


View Search Results
Event Type: "Custom Event"
Event Name: [Your event for View Search Results]
Substitute {EVTATTR:xyz} with your attribute name.  For more information on how the {EVTATTR} macro functions, see our postback macro guide.

Android:
https://www.googleadservices.com/pagead/conversion/{{conversion_id}}/?rdid={AIFA}&bundleid={LONGNAME}&idtype=advertisingid&referrer={referrer}&sdkversion=Apsalar-sdk-a-v6.1.0&appversion={APP_VERSION}&osversion={OS_VERSION}&lat={DNT}&remarketing_only=1&data.app_event=view_search_results&data.item_id={EVTATTR:item_id}&data.search_term={EVTATTR:search_term}
iOS:
https://www.googleadservices.com/pagead/conversion/{{conversion_id}}/?rdid={IDFA}&bundleid={LONGNAME}&idtype=idfa&referrer={referrer}&sdkversion=Apsalar-sdk-a-v6.1.0&appversion={APP_VERSION}&osversion={OS_VERSION}&lat={DNT}&remarketing_only=1&data.app_event=view_search_results&data.item_id={EVTATTR:item_id}&data.search_term={EVTATTR:search_term}


View Item List
Event Type: "Custom Event"
Event Name: [Your event for View Item List]

Substitute {EVTATTR:xyz} with your attribute name.  For more information on how the {EVTATTR} macro functions, see our postback macro guide.

Android:
https://www.googleadservices.com/pagead/conversion/{{conversion_id}}/?rdid={AIFA}&bundleid={LONGNAME}&idtype=advertisingid&referrer={referrer}&sdkversion=Apsalar-sdk-a-v6.1.0&appversion={APP_VERSION}&osversion={OS_VERSION}&lat={DNT}&remarketing_only=1&data.app_event=view_item_list&data.item_id={EVTATTR:item_id}&data.item_id2={EVTATTR:item_id2}>/code>
iOS:
https://www.googleadservices.com/pagead/conversion/{{conversion_id}}/?rdid={IDFA}&bundleid={LONGNAME}&idtype=idfa&referrer={referrer}&sdkversion=Apsalar-sdk-a-v6.1.0&appversion={APP_VERSION}&osversion={OS_VERSION}&lat={DNT}&remarketing_only=1&data.app_event=view_item_list&data.item_id={EVTATTR:item_id}&data.item_id2={EVTATTR:item_id2}>/code>


View Item
Event Type: "Custom Event"
Event Name: [Your event for View Item]

Substitute {EVTATTR:xyz} with your attribute name.  For more information on how the {EVTATTR} macro functions, see our postback macro guide.

Android:
https://www.googleadservices.com/pagead/conversion/{{conversion_id}}/?rdid={AIFA}&bundleid={LONGNAME}&idtype=advertisingid&referrer={referrer}&sdkversion=Apsalar-sdk-a-v6.1.0&appversion={APP_VERSION}&osversion={OS_VERSION}&lat={DNT}&remarketing_only=1&data.app_event=view_item&data.item_id={EVTATTR:item_id}
iOS:
https://www.googleadservices.com/pagead/conversion/{{conversion_id}}/?rdid={IDFA}&bundleid={LONGNAME}&idtype=idfa&referrer={referrer}&sdkversion=Apsalar-sdk-a-v6.1.0&appversion={APP_VERSION}&osversion={OS_VERSION}&lat={DNT}&remarketing_only=1&data.app_event=view_item&data.item_id={EVTATTR:item_id}


Add to Cart
Event Type: "Custom Event"
Event Name: [Your event for Add to Cart]

Substitute {EVTATTR:xyz} with your attribute name.  For more information on how the {EVTATTR} macro functions, see our postback macro guide.

Android:
https://www.googleadservices.com/pagead/conversion/{{conversion_id}}/?rdid={AIFA}&bundleid={LONGNAME}&idtype=advertisingid&referrer={referrer}&sdkversion=Apsalar-sdk-a-v6.1.0&appversion={APP_VERSION}&osversion={OS_VERSION}&lat={DNT}&remarketing_only=1&data.app_event=add_to_cart&data.item_id={EVTATTR:item_id}&data.item_id2={EVTATTR:item_id2}
iOS:
https://www.googleadservices.com/pagead/conversion/{{conversion_id}}/?rdid={IDFA}&bundleid={LONGNAME}&idtype=idfa&referrer={referrer}&sdkversion=Apsalar-sdk-a-v6.1.0&appversion={APP_VERSION}&osversion={OS_VERSION}&lat={DNT}&remarketing_only=1&data.app_event=add_to_cart&data.item_id={EVTATTR:item_id}&data.item_id2={EVTATTR:item_id2}


Purchase
Event Type: "Any revenue event"
Substitute {EVTATTR:xyz} with your attribute name.  For more information on how the {EVTATTR} macro functions, see our postback macro guide.

Android:
https://www.googleadservices.com/pagead/conversion/{{conversion_id}}/?rdid={AIFA}&bundleid={LONGNAME}&idtype=advertisingid&referrer={referrer}&sdkversion=Apsalar-sdk-a-v6.1.0&appversion={APP_VERSION}&osversion={OS_VERSION}&lat={DNT}&remarketing_only=1&data.app_event=purchase&data.item_id={EVTATTR:pk}&data.item_id2={AMOUNT}
iOS:
https://www.googleadservices.com/pagead/conversion/{{conversion_id}}/?rdid={IDFA}&bundleid={LONGNAME}&idtype=idfa&referrer={referrer}&sdkversion=Apsalar-sdk-a-v6.1.0&appversion={APP_VERSION}&osversion={OS_VERSION}&lat={DNT}&remarketing_only=1&data.app_event=purchase&data.item_id={EVTATTR:pk}&data.item_id2={AMOUNT}
 

Note: If you want to send any event that does not match the above options, please use data.app_event={EVTNAME} instead. The SDK event name will be automatically populated.

support@apsalar.com
http://assets3.desk.com/
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