Event Report

Last Updated: Jan 17, 2016 10:57PM PST

The Event Analysis shows you reports about your application(s) instrumented events. You can view a:

  • Full Event report showing data for all of your instrumented events
  • Detailed report showing data for a specific event
  • Attribute report showing data for a specific event’s attributes and their values.

Full Event Report

You can view the full event report for all of your instrumented events by:

  • Clicking on the View Full Event Reports link in the Events component of the dashboard
  • Directly selecting the View Full Event Reports from the My Events page

Selecting a report will show you a table (see below) containing a report of the data recorded for all of your instrumented events. Data is recorded when someone using your application has triggered that specific event.

You can use the following selection parameters to to modify the view of the full event report:

  • Application — You will be able to choose to look at your data across all of your applications or data for a single application.
  • Granularity – Sets the time period for viewing your data. You can select to view your data aggregated by day, week, or month.
  • Day of/Week of/Month of – Allows you to choose the day, week, or month for which the data is being viewed. Clicking the </> on either side of the date will move the date selection backwards or forwards in accordance with the granularity.
  • Segments – You can select a specific user segment for which to view your data. Note: Users are counted as being in a segment only after the second time they have triggered the event for that segment.

The full event report will show a table with rows containing the following information for each specific event for which there is data, with respect to the selected date range, granularity, and application(s):

  • Event — the name of the event
  • Application — The name of the application to which the event belongs
  • Count — The number of times this event has been triggered by a user
  • Average per Session — The average number of times the event is triggered per user session.
  • Revenue — The Revenue for the event if it has an associated Revenue attribute

Detailed Report

Clicking on the Event name in the full event report for all of your events will bring you to a detailed report page (see below) for that event. You can also get to this report by clicking on the View Report link for that event on your My Events page. The report will provide a graphical chart for looking at specific metrics.

You can use the following selection parameters to to modify the view of the summary report:

  • Granularity – Sets the time period for viewing your data. You can select to view your data aggregated by day, week, or month.
  • Segment — Select the global segment for which you want to view the data. You can also look at data for first time and repeat users.
  • Start Date/End Date– Allows you to choose the Starting and End dates for the report.
  • Metric– You can view the following app(s) data for the event:
    • Total Count — The total number of time the event is hit
    • Unique Users — The total number of unique users hitting the event
    • Average Events per Session — The average number of times that the event is hit in a session.
    • Events per Session — A histogram showing the distribution of how many times the event is triggered in a session
    • Revenue — The Revenue for the event if it has an associated Revenue attribute.
    • ARPU — The Average Revenue per User for unique users that hit the event during the time period, if the event has an associated Revenue attribute.

Attribute Report

The attribute report shows you data for each attribute of a specific event. It should be noted that attribute data is not reported for a specific application version, rather, the report shows the data as an aggregation for ALL versions of the application.  You will see data for the Top 500 values for an attribute, based upon the count of how many times that value was recorded. The attribute report for an event can be viewed by:

  • Clicking on the View Attributes link for a specific event on the My Events page
  • Clicking the See Attributes for this Event button on an event’s detail report

If you have not collected any attribute data for an event, then you will see the following:

If you have collected attribute data for the event, then you will be able to select a specific attribute from the Attribute drop down menu.

In addition, you can use the following selection parameters to to modify the view of the report:

  • Granularity – Sets the time period for viewing your data. You can select to view your data aggregated by day, week, or month.
  • Day of/Week of/Month of – Allows you to choose the day, week, or month for which the data is being viewed. Clicking the </> on either side of the date will move the date selection backwards or forwards in accordance with the granularity.

Notice that if you have recorded attribute data using a structure such as an Objective-C NSDictionary or a Java JSONObject, the attribute name will reflect the structure (e.g., contents.currency). The following shows attribute data that may have been collected for a shopping cart, where contents.X are attributes of each shopping cart entry and currency, member_id, and total are attributes of the entire cart.

Once an attribute is selected, you will see the up to the top 500 rank ordered values for that attribute for the chosen period, showing the # of times the value was recorded for that month and the % of the total count that this value represents.

Clicking on the See Event Report button will bring you back to the detailed report for that event.

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