Operational Analysis

Last Updated: Jan 17, 2016 10:33PM PST

Operational Analysis

ApScience provides 2 classes of Operational reports:
  • Usage data about various metrics for specific mobile deviceswireless carriers, and platforms (operating systems) that have been used by your app users. There are separate reports for devices, carriers, and platforms. These reports are not generated in real time, but rather, are updated more than once per day.
  • Geography Reports that shows app usage by geographic regions and countries.

All Devices/Carriers/Platforms Report

You can view any of these reports by:

  • Clicking on their respective link in the dashboard
  • Directly selecting the report from the ApScience drop down menu (e.g., Operational Analysis ->Carriers)

Selecting a report will show you a table (see below) containing a summary report of the data recorded for all devices/carriers/platforms. Data is recorded when someone using your application has used that specific device/carrier/platform.  (NOTE: We do not show specific device information for Apple devices, since we are prevented from doing this due to the Apple iOS Developers Terms of Service.)

You can use the following selection parameters to to modify the view of the summary report

  • Application — You will be able to choose to look at your data across all of your applications or data for a single 
  • Granularity – Sets the time period for viewing your data. You can select to view your data aggregated by day, week, or month.application.
  • Day of/Week of/Month of – Allows you to choose the day, week, or month for which the data is being viewed. Clicking the </> on either side of the date will move the date selection backwards or forwards in accordance with the granularity.
  • Segment – Select the global segment for which you want to view the data. You can also look at data for first time and repeat users.

The summary report will show a table with rows containing the following information for each specific device/carrier/platform for which there is data, with respect to the selected date range, granularity, and application(s):

  • Name — The name of the device/carrier/platform
  • # of Sessions — The number of sessions that have been recorded for users on this device/carrier/platform
  • % of Sessions — The percent of the total session for this device with respect to total sessions for all devices/carriers/platforms using the selected application(s)

Detailed Report for a Specific Device/Carrier/Platform

Clicking on the Name in the all device/carrier/platform report will bring you to a detailed report page (see below) for that device/carrier/platform. The report will provide a graphical chart for looking at specific metrics.

You can use the following selection parameters to to modify the view of the summary report:

  • Granularity – Sets the time period for viewing your data. You can select to view your data aggregated by day, week, or month.
  • Start Date/End Date– Allows you to choose the Starting and End dates for the report.
  • Segment — Select the global segment for which you want to view the data. You can also look at data for first time and repeat users.
  • Metric– You can view the following app(s) data for the selected device/carrier/platform:
    • Sessions — The total number of user sessions
    • Unique Users — The total number of unique users
    • First Time Users — The number of first time users
    • Repeat Users — The number of repeat users
    • Median Session Length — The median session length for all sessions
    • Session Length — A histogram showing the distribution of sessions of a specific session length
    • Session Frequency — A histogram showing the distribution of users and their number of sessions.

Geography Reports

Geography reports provide usage data about various metrics for specific geographical regions and countries within which your users have used your app.

You can view any of these reports by:

  • Clicking on the View Full Geography Reports link in the dashboard
  • Directly selecting the report from the ApScience drop down menu (Operational Analysis -> Geography)

The geography report will show a geographic map of the world and a report detail table (see below).

You can use the following selection parameters to to modify the view of the summary report:

  • Application — You will be able to choose to look at your data across all of your applications or data for a single application.
  • Granularity – Sets the time period for viewing your data. You can select to view your data aggregated by day, week, or month.
  • Day of/Week of/Month of – Allows you to choose the day, week, or month for which the data is being viewed. Clicking the </> on either side of the date will move the date selection backwards or forwards in accordance with the granularity.
  • Metric– You can view the following app(s) data for the selected geographic region:
    • Sessions
    • Unique Users
    • First Time Users
    • Median Session Length
    • Segment — Select the global segment for which you want to view the data. You can also look at data for first time and repeat users.

The top-level report shows app usage data for each major region in the world, if data has been collected for a country in that region. The map shows a heat map of activity with respect to the selected metric, ranging from high to low. The detail table will show the name and data for specific region with respect to the selected Application, Granularity, Date/Month, Metric, and Segment.

Clicking on a region in the top-level geography report will drill down in to that region and show you data for all of the countries in that region (see below). The data shown will be the same type as you would see in the top-level geography report. Click on the See All Regions button to return to the top-level report.

 
 
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