The details below will explain the various features of the Traffic Report, but please contact Apsalar's Product Support Team if you have any additional questions.
Configuring your Traffic Report
The Traffic Report allows each user on the Company account to configure their own version of the report. Any configuration changes will persist on each subsequent log-in.
To configure your Traffic Report, start by selecting the applications, dimensions, date range, metrics, traffic type, and filters which will define your report.
The Traffic Report allows you to view your campaign performance by application. Use the application dropdown to select your application.
Dimensions are key attribution values, such as Country, Campaign, or Publisher, which you can use to better understand your traffic data. The Traffic Report is organized with two levels of distinction, a Primary Dimension and Additional Dimensions.
The Primary Dimension selected will define the high level organization of the resulting report. For example, if Country is selected, the resulting data and graph will be separated by Country from which attributions originate.
Additional Dimensions are optional data points which can be added to your report to further examine your primary dimension's information. You can add up to 2 additional dimensions to your Traffic Report.
For example, if you selected County as your Primary Dimension, it would show your clicks and installs by region. But if you wanted to see which of your Ad Network partners were performing best in each region, you could add Campaign Source as an Additional Dimension.
For more information about each Dimension, please see the descriptions below:
Metrics provide details about the groups of users you've organized with your selected dimensions.
You can choose to display metrics by breaking out attribution between click-through or view-through conversions. Note: View-through tracking is currently only available for Facebook install tracking. View-through tracking for more partners are on the way!
To configure your Traffic Report, start by selecting the applications, dimensions, date range, metrics, traffic type, and filters which will define your report.
Application
The Traffic Report allows you to view your campaign performance by application. Use the application dropdown to select your application.
Dimensions
Dimensions are key attribution values, such as Country, Campaign, or Publisher, which you can use to better understand your traffic data. The Traffic Report is organized with two levels of distinction, a Primary Dimension and Additional Dimensions.
The Primary Dimension selected will define the high level organization of the resulting report. For example, if Country is selected, the resulting data and graph will be separated by Country from which attributions originate.
Additional Dimensions are optional data points which can be added to your report to further examine your primary dimension's information. You can add up to 2 additional dimensions to your Traffic Report.
For example, if you selected County as your Primary Dimension, it would show your clicks and installs by region. But if you wanted to see which of your Ad Network partners were performing best in each region, you could add Campaign Source as an Additional Dimension.
For more information about each Dimension, please see the descriptions below:
Attribution
Traffic will be grouped into Install versus Re-engagement attributions. This configuration is helpful as a general overview of your attribution rate across all campaigns.
Campaign
Traffic will be grouped by the Campaigns you've created on your Attribution Tracking page.
Campaign Group
Traffic will be separated by Campaign Groups specified on your Attribution Tracking page. This is a useful configuration for monitoring A/B testing.
Campaign Source
Traffic will be separated by Campaign Sources specified on your Attribution Tracking page. This configuration allows you compare how your Ad Network Partners are performing.
Country
Traffic is organized by country from which the attribution originated. Using this configuration, you can monitor where your users are coming from and ensure campaigns are targeting your specified countries.
Creative
Traffic is organized by the creative the user clicked. For Facebook campaigns this is the Ad level data, and for all other networks it is the value passed by the network as the creative. Using this configuration, you can monitor which creatives are performing best, and optimize your campaign creatives.
Geographic Region
Like the Country dimension, traffic is separated into geographical regions. This offers a more broad regional breakdown of your traffic.
Publisher
Traffic is separated by site or app reported as the source of the click. Please note, each Ad Network Partner must provide this information in the click in order for it be available in your Traffic Report. To ensure your Campaign Sources are reporting the click site/app, please contact your Network representative. If you have any questions about how to report the click source, contact Apsalar's Product Support Team.
Dates
There are a handful of pre-configured date ranges available via the dropdown menu located in the upper right. You can also select a custom date range using the calendar selection tool.
Metrics
Metrics provide details about the groups of users you've organized with your selected dimensions.
Clicks
Amount of clicks associated with the specified dimensions. This metric is not available with all configurations, due to the issue of tracking clicks from a single tag used for both install and re-engagement tracking.
Attributions
Count of attributions associated with the specified dimensions. It will include both install and re-engagement attributions.
ARPU
Average revenue per user generated by the specified dimensions. This value will adjust as users grouped by your configuration continue to spend in your application.
Revenue
Total revenue associated with specified dimensions. This value will adjust as users grouped by your configuration continue to spend in your application.
Transactions
Count of transactions associated with the specified dimensions. This value will adjust as users grouped by your configuration continue to spend in your application.
Click-through Rate
Rate at which users grouped by your configuration are progressing from click to install or re-engagement. This metric is only available for campaigns previously managed by Apsalar.
Impressions
Count of impressions associated with the specified dimensions. This metric is only available for campaigns previously managed by Apsalar.
Uninstall Rate
Total number of uninstalls divided by the number of installs.
Spend
Total spend in your account currency, for the selected dimensions. Flexible Campaign Spend values only available for reports configured on the "Campaign", "Campaign Group", or "Campaign Source" dimensions
eCPI
Effective cost per install, calculated as per your spend divided by total installs. Flexible Campaign Spend values only available for reports configured on the "Campaign", "Campaign Group", or "Campaign Source" dimensions
eCPC
Effective cost per click, calculated as per your spend divided by total clicks. Flexible Campaign Spend values only available for reports configured on the "Campaign", "Campaign Group", or "Campaign Source" dimensions
ROAS
Return on Ad Spend, calculated as your total revenue divided by spend and displayed as a percentage. Flexible Campaign Spend values only available for reports configured on the "Campaign", "Campaign Group", or "Campaign Source" dimensions
Conversion Type Breakout - Click-through vs. View-through
You can choose to display metrics by breaking out attribution between click-through or view-through conversions. Note: View-through tracking is currently only available for Facebook install tracking. View-through tracking for more partners are on the way!
Type of Traffic
You can choose to display metrics by including or excluding Organics . If you wish to include organic traffic in your report, be sure to select Include Organics.
Filter
The Filter option allows you to include or exclude only data which matches your specified criteria. To do so, select the either the Include or Exclude box and select the field which you would like to use to filter your data. Then you can enter the specific Campaign, Group, Source, Country, or Geographic Region which you would like to include or exclude.
Graph Display
The resulting graph of your specified dimensions and filters can display Attributions, Clicks, Impressions, Revenue, or Transactions; use the drop down menu to select which data you'd like to display. Please note, Impressions are only available for campaigns previously managed by Apsalar.
Exporting your Traffic Report
To export your Traffic Report with all your specified Dimensions and Metrics, and your filters applied, simply click the Export to CSV button located under the graph. This will provide your report in a comma separated format.