Tracking Re-engagment with Apsalar

Apsalar’s robust Re-engagement Tracking feature gives you full control to enable tags for retargeting, create re-engagement postbacks for ad networks and third parties, and measure downstream effectiveness of re-engagement campaigns along with your acquisition campaigns.

To begin tracking your Re-engagement Campaigns, you'll need to follow a few easy steps:

Configure an Attribution Tracking Tag for Re-engagement

Currently, Re-engagement Tracking is only compatible with Integrated Ad Network Partners with Re-engagment offerings which provide device IDs. To begin tracking your campaigns with these networks:

Be sure you've configured your Apsalar account and application for Attribution Tracking.
Create an Attribution Tracking Tag for your Re-engagement Campaign. Be sure to select the Track Re-engagement option when creating your tag.
- Please note, tags with re-engagement tracking enabled can be used for both acquisition and re-engagement tracking with the specified source. Be sure to only enable re-engagement tracking for tags that will be used in Re-engagement Campaigns, to prevent discrepancies in reporting with your Ad Network Partner.

Provide your Attribution Tracking Tag to your Ad Network Partner

Be sure the provide the Attribution Tracking Tag in it's in entirety. If any parameter is removed or incorrectly altered, it can prevent proper reporting.

View your Re-engagement Campaign Tracking Data

With Apsalar's Traffic Report, you can begin monitoring the success of your Re-engagement Campaign. For more details, please see our helpful Traffic Report guide.