Tracking Installs for iOS Search Ad Campaigns

Last Updated: Oct 21, 2016 02:54PM PDT

Apple iOS Search Ads

With the integration of the iOS SDK (version 7.3 and greater) Apsalar will automatically track app installs coming from iOS Search Ads campaigns.  By simply ensuring the iAd framework is included in your iOS application build, tracking of any iOS Search Ad campaigns is enabled.  The Apsalar SDK utilizes the Apple Attribution API in the framework to retrieve advertising information for any ad click as detected by Apple.  Installs from iOS Search Ads are fed through Apsalar last click attribution methodology.


Reporting on iOS Search Ads Installs


Apsalar reporting on iOS Search Ads attributions utilize the values as named in your iOS Search Ads campaigns.  Specifically reported keywords are made available to provide even more insights to how your users are acquired.  

iOS Search Ad values are mapped to Apsalar reporting dimensions as follows:
 
Apsalar Value iOS Search Ads Value Example
Campaign Name Campaign Name : Campaign ID "MyCampaign:12345678"
Campaign Group AdGroup Name : AdGroup ID "MyAdGroup:87654321"
Campaign Source "iOS Search Ads" "iOS Search Ads"
Publisher Keyword "The Keyword"


When viewing the Traffic Report, iOS Search Ads would be reported alongside your other campaigns as follows:


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