Setting Up Facebook Install Attribution Tracking

Last Updated: Apr 10, 2017 01:11PM PDT

With Facebook Mobile App Install Ads, you can launch advertisements on Facebook's Audience Network and target relevant groups of people at the right time and place. Apsalar is a Facebook Mobile Measurement Partner that allows app publishers to track ad download referrals that come from Facebook.

With Apsalar, you can track both click-through and view-through performance for your Facebook campaigns.  Once a download has been verified by Apsalar, you can also track subsequent user engagement and monetization of these users in your mobile app.  

Apsalar's Facebook campaign tracking integration also includes Instagram tracking.  Once your Facebook tracking integration is set up with the below steps, Instagram conversions will be tracked within Apsalar as well.

To Setup Facebook Attribution Tracking for an Application

1. Install the Apsalar SDK

Facebook Mobile App Install tracking is available for iOS and Android. Get the latest Apsalar SDK and then read the SDK integration guides.
  • iOS integration
    Integrating the Apsalar iOS SDK will enable Apsalar to track installs from Facebook Mobile App Install Ads. Once you have the Apsalar iOS SDK, Facebook attribution tracking will be integrated automatically .
  • Android Integration
    Integrating the Apsalar Android SDK will enable Facebook attribution tracking only after you include your Facebook App ID.

2. Set Up Facebook Mobile App Install Ads

3. Add Facebook App ID to your Apsalar Account

  • Retrieve your Facebook App ID from your Facebook App Dashboard.

  • Navigate to the Applications page of your Apsalar Account.
  • Click the Edit button for the applicable application to open the Application Details page
  • Click the Add ID button next to the Facebook App ID section.
  • Enter your Facebook App ID and click Save
         Click-through tracking is always enabled by default
         View-through tracking is available to be enabled by clicking on "Enable View-through"
             NEW!  Please reach out to our team to learn more about enabling view-through for your application

4. Accept Facebook’s Advanced Mobile Measurement Agreement

To agree to Facebook's Advanced Mobile Measurement Agreement, or check your status with this agreement, click here. Please note, it can take up to two days after accepting the agreement.

5. Send Event Postbacks to Facebook (Optional)

Apsalar supports sending event notifications to Apsalar with all of Facebook's requirements. Please see this guide for more information about configuring event postbacks to Facebook.

Tracking Facebook Mobile App Installs in Apsalar

After completing the steps above to enable Facebook Attribution Tracking, you can see the results of your Facebook's Audience Network campaigns in your Apsalar Traffic Report or Cohort Report. Each install attributed to a Facebook Mobile App Install Ad will automatically be reported based on the Campaign Name, Ad Set, and Ad Group Name created in Facebook's Platform.

Attributions from ads within Facebook's App will be reported with the Publisher Facebook. Attributions from Instagram will show Instagram as their publisher.  Attributions from Partner Mobile Apps on Facebook's Audience Network will show Audience Network as their publisher:

                                  (from Traffic Report


About Click-Through Tracking

As with all click attribution, Facebook click-through attribution refers to the ability to credit an ad campaign for an install if an individual has clicked on an ad prior to that install. When a user clicks an ad, installs the app, and later launches the app, it’s assumed that the click led to the download, and that installation is attributed to that specific ad. Click–through attribution is always given credit for an install if there are clicks that have occurred in the attribution window. If there are no clicks, then view-through tracking is applied.

Apsalar click-through tracking utilizes the 28 day Facebook click window. Click-through tracking is default enabled in Apsalar Attribution if Facebook tracking is enabled

About View-Through Tracking

View-through refers to the ability to credit an ad campaign for an install even if no one has clicked on an ad. The idea behind view-through is that it makes a causal contribution to driving an install even if the viewer does not click the ad.

Apsalar is pleased to offer view-through tracking for Facebook. By tracking Facebook view-through as part of your app attribution and measurement, you will be able to make smarter decisions about campaigns, creative executions and more. With Facebook view-through, the last ad impression is credited with an install if there are no ad clicks to which you can attribute that install. View-through is an increasingly becoming an invaluable measurement metric for evaluating and optimizing campaigns. View-through attribution & reporting will not affect your media costs for Facebook CPM or CPC campaigns. Rather, view-through measurement gives you another valuable tool to improve your decision-making and optimization.

Apsalar view-through tracking utilizes the Facebook 1 day view window. To begin tracking view through, you simply enable view-through tracking in the console

View-through performance reporting is available in the Apsalar Traffic and Cohort reports.

Frequently Asked Questions (FAQ)

How does Apsalar track Facebook installs?

As a Facebook Mobile Measurement Partner, Apsalar has a unique line of communication with Facebook that enables attribution tracking. After the download of an application with Apsalar's SDK and Facebook Attribution Tracking enabled, Apsalar receives information about which installs originated from Facebook.

Are communications between Apsalar and Facebook secure?

Apsalar uses all the necessary security measures required by Facebook to ensure communications between Apsalar and Facebook are secure. We also comply with all of the privacy policies set forth by Facebook to protect your data.

I'm still not seeing Facebook attributed installs, where can I get help?

If you've followed the setup steps, but still aren't seeing Facebook attributed installs after performing your test, please contact Apsalar's Support Team for additional help. Please provide your account name, the applicable application, and your Facebook App ID in your initial email to help ensure a quick resolution.
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